Cassie Hughes is a UK-based creator, director, events specialist, consultant, and community connector behind the brand GeekyCassie. Her work centers on crafting inclusive, culture-driven experiences—blending beauty, gaming, storytelling, and strategic content with real heart and authenticity.

She co-founded Black Twitch UK, supports emerging creators through The Noir Network, and leads bespoke events under her Nox Lumina brand—amplifying diverse voices through immersive, thoughtful experiences.

Cassie’s contributions extend into industry and advocacy roles, including positions with Women in Esports, BAFTA, and Safe in Our World, championing inclusion and representation across games and creative media.

Her content spans Twitch, YouTube, Instagram, Pinterest, and TikTok—marked by a warm, honest tone that sparks real connection. Her mission? “Powered by people, passion, and play,” she creates culture-first content that inspires, informs, and uplifts.

With collaborations including John Lewis, Charlotte Tilbury, Nintendo UK, ITV, and BAFTA, Cassie is known for delivering creative strategy and meaningful results. She has also led successful community fundraising efforts, raising over £20,000 for charities through her content and events.